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Elizabeth Crawford Founder and CEO of Wisdoms & Insights LLC

Elizabeth Crawford

Elizabeth Crawford (Coach Liz) is a Certified Career and Personal Development Coach, Certified Global Career Development Facilitator (GCDF), National and International Best-Selling Author, Educator, Corporate Consultant and Entrepreneur. She is the CEO of Wisdom & Insights LLC, Creator of the Self Invest 101™ Program Model, Lotus Apparel and Gifts and Beauty in Struggle (non-profit).

Coach Liz; a Caseworker by trade, turned entrepreneur with the onset of the pandemic in 2020. Prior to the pandemic, she was a Behavior Interventionist and parent educator. Her love for people and family encouraged her to continue working to ensure her client families remained a healed, whole and functioning unit going into the shutdown.

Coach Liz witnessed women struggle to excel on their job. As Employment Counselor with the Department of the Army she worked with women who experienced limiting beliefs which paralyzed them from succeeding in their careers.

It became a cause to assist these women to overcome such behaviors as Imposter Syndrome, Analysis Paralysis, self-sabotage, stress and burn-out. Upon further analysis, it was evident that her women clients did not have “balance” in their lives. Once again, Coach Liz saw a need and had to come up with a solution to the problem. She started coaching women on how to establish and/or maintain a harmonious blend of what ever a balance looked like for them.

Coach Liz believes that a work-life balance will look different to every woman. What works for one may not necessarily work for the other. It is up to each client to prioritize their work life and their home life to connect the dots and develop a blend of the two that works.

How was Wisdom & Insights birthed? After finalizing the decision to coach as a profession, Coach Liz heard the voice of the Lord tell her to name the business Wisdom & Insights. As she began to research what wisdom and insights meant, while attending a church service, she heard her Co-Pastor say, the Lord will give you vision, ideas, concepts, witty inventions, WISDOM AND INSIGHTS. Coach Liz took that as confirmation and praised God. Not long after that in a dream, God showed her the logo which was a blue flower. That morning as she researched blue flowers, she was directed to Proverbs 4:7 “Wisdom is the principal thing; therefore, get wisdom and in all thy getting get understanding”. At that time, she saw a picture online of a blue Lotus flower. Blue is defined as the color of wisdom and the lotus flower also signifies wisdom and enlightenment. It all came together and Coach Liz knew that “it was the Lord’s doing and it was marvelous in her eyes” (Psalm 118:23). Branding was not hard at all! The Lord gave the guidance and Coach Liz followed the instruction!

Please introduce and tell the readers a little about yourself?

I am Elizabeth Crawford, affectionately known as “Coach Liz”. I am a certified Career and Personal Development Coach and the CEO of Wisdom & Insights LLC. I am a Global and Career Development Facilitator, Educator, Consultant and Entrepreneur. I’ve worked in Fortune 500 corporate sectors, primarily as a Caseworker. However, it wasn’t until becoming a contractor for the Department of the Army, did I find my passion in helping others. Our family moved to South Carolina in 2005, which I now call home.

In my spare time, I volunteer as a board member for a non-profit organization, I also attend Right Direction Church International where I volunteer on two ministries. I love playing board games, reading, traveling, cooking, dancing and walking in the morning (time well spent with God). I am the mother of two adult children. A son and daughter.

You are the Founder/CEO of Wisdom Insights, LLC as a Personal and Career Development Coach. Tell the readers what services you offer to clients.

I offer individual and group coaching packages to my clients utilizing my unique coaching model SELF INVEST 101™ which infuses practical life strategies, holistic practice, traditional coaching and educational processes. Why Self Invest? “Because YOU are your Greatest INVESTMENT”. I also offer mentoring, Courses, digital and virtual and a Private Facebook group. Outside of coaching, I offer my Corporate Clients, workshop facilitations, main topics are “Communication in the Workplace: Assertiveness versus Aggressiveness” and “What Employers Want and What Employees Need”.

Earlier this year you became an International & National #1 Bestselling Author in the anthology book, "Girl on Fire." Please tell the readers about the book.

“Girl on Fire: Fireproof”, is my first project as an Author. It is an anthology contributed by 14 women Overcomers! The stories the ladies in this book share, will uplift, encourage and motivate women who are facing challenges, trials and tribulations that they too can come out of the fire and not smell like smoke!

Author Elizabeth Crawford, you are a co-author in the second anthology book titled, "Powerful Affirmations for FemPreneurs." Tell the readers about powerful anthology book.

” Powerful Affirmations for FemPreneurs” is a small purse-sized book packed with powerful prayers and affirmations. This book is not just for the FEMale EntrePRENEUR but for anyone wanting a spoon-size dose of Jesus!! Get inspired, encouraged and empowered to lead a Kingdom led life.

The contributing authors have poured out their heart and soul in providing this affirmation and prayer book. A great gift for a friend, co-worker or family member or keep it for yourself as a pick-me-up in time of need.

What inspirational words would you give to women who are thinking about starting a business?

Put God first in all that you do! Ask Him for wisdom and discernment. Follow Godly principles and instruction. It is not easy to establish a business, as long as you pray, sow and follow God’s blueprint, you can do all things through Christ who strengthens you. Ask for divine connections and doors of opportunity.

What words of encouragement would you give to someone who is struggling in life with the right path to take in their career?

“Seek first the kingdom of God and His righteousness and all these things will be added unto you” (Mark 6:33). Chase your passion. Your passion is directly correlated to your purpose. Once you know your purpose and who you are called to serve (we are all servants), then it will be illuminated. There are also assessments that you can take that will ask you questions on your likes and dislikes. The end result will show you the areas that you score high in and those are the suggested areas or career paths you should take.

Please leave us with some words to encourage, inspire, and uplift our readers.

If you have a vision of what your career or business looks like, follow that vision. Write it out in clear language. “Write the vision and make it plain” (Habakkuk 2:2). When you finish, you’ll have your blueprint. You can do whatever you set your mind to do. The key to the Kingdom has been given to you, all you have to do is unlock the door! Don’t allow fear to paralyze you from pursuing your vision. Implement a solid plan and go for it! It’s ok if you fail the first and even the second time. Expect to fail, that way when you do it won’t be so much of a shock and disappointment. Remember, consistency is the key to breakthrough! With God on your side, there is nothing you cannot accomplish. I’m your Cheerleader, cheering you on from the sideline!

Follow on social media:


CH: @selfinvest101

If you would like to order copies of Author Elizabeth Crawford's books, or learn more about her services, visit website at

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